Why We Exist

Research Shows

  • A girl’s self-esteem peaks at age 9 and is on a steady decline from there.
  • 81% of 10-year-old girls are afraid of being fat. 80% of eighth grade girls say they are on diets.
  • 7 in 10 girls believe they are not good enough or do not measure up in some way
  • Across the nation 50% of young girls engage in negative activities such as injuring and cutting themselves or engage in unhealthy eating habits and disorders due to self-esteem and self-image issues.
  • 70% of girls ages 15-17 do not choose to participate in normal everyday activities due to a lack of self-worth.
  • A girl is bullied every 7 minutes while at school or on the bus.
  • 90% of girls want to change some aspect of their appearance.
  • 61% of girls admit to talking badly about themselves.


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